Instagram is testing a new feature that allows users to reset the content recommendations they see in Explore, Reels, and Feed. This exciting update aims to give everyone, especially teens, a way to refresh their experience on the platform and curate content that truly aligns with their interests and passions. The feature is part of Instagram’s broader initiative to ensure safe, positive, and age-appropriate experiences, particularly for younger users.
What Does This New Feature Mean?
With this new option, users can clear their recommended content across Explore, Reels, and Feed with just a few taps. After the reset, Instagram will begin personalizing recommendations again over time, based on the accounts and content users engage with. The reset feature also allows users to review the accounts they follow and unfollow any that no longer fit their preferences, giving them more control over what appears in their feed.
This update builds upon existing tools that help users curate their Instagram experience. For example, users can already tell Instagram when they’re interested in a post by tapping the three dots on the content and selecting “Interested,” or they can indicate what they don’t want to see by tapping “Not Interested.” Additionally, Instagram offers users the ability to hide content containing certain words or phrases through its Hidden Words feature.
Empowering Teens to Shape Their Experience
Instagram has long prioritized giving teens tools to manage their accounts in ways that suit them. With this new feature, teens have even more ways to curate their experience. For instance, teens can switch to a chronological “Following Feed” to see content only from the accounts they follow. Instagram also offers a “Favorites” list to help them see posts from those accounts more frequently.
In addition to recommendation controls, Instagram has various privacy features for teens. For example, the Close Friends feature lets teens control who sees their Stories, while the “Your Activity” section gives them a comprehensive overview of their past interactions, allowing them to manage their digital footprint.
Focus on Age-Appropriate Content
Instagram is committed to providing teens with a safe and age-appropriate experience. In addition to its existing content removal policies, Instagram uses proactive measures to prevent teens from encountering sensitive or mature content. In many cases, even if content is shared by an account that a teen follows, Instagram will either hide it or avoid recommending it altogether.
To help parents and teens better understand these measures, Instagram has launched a new Transparency Center page. This page outlines the layers of protection Instagram has in place to ensure that teens don’t come across content that may not be suitable for their age. It provides examples of content that Instagram removes, hides from teens, or avoids recommending altogether.
This new feature is expected to roll out globally soon, and it’s another step forward in Instagram’s mission to ensure that the time users spend on the platform is both meaningful and enjoyable. As the platform continues to innovate, it’s clear that empowering users with control over their experiences remains at the heart of Instagram’s vision.
♦ Final Thoughts
This new feature is part of Instagram’s ongoing effort to give users, particularly teens, more control over what they see on the platform. With the ability to reset content recommendations, users can refresh their feeds, ensuring they align with their current interests. By combining these new features with existing tools to manage content and privacy, Instagram continues to empower its users to create the best possible experience for themselves, while ensuring safety and appropriateness.
For parents, Instagram’s transparency page provides a clearer understanding of how the platform works to protect teens, making it easier to guide them through their social media experience.
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